UnaFinancial & Velexa to Transform Investing in the UAE

Laiba Amir
2 min readOct 13, 2023

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The financial services industry in the United Arab Emirates (UAE) is poised for a significant transformation. An international FinTech business called UnaFinancial is collaborating with a WealthTech company called Velexa to build a digital investing platform that will alter the financial scene in the United Arab Emirates. This collaboration is a big step toward improving financial services’ usability and accessibility for consumers from all walks of life.

The relationship between Velexa and UnaFinancial is based on a common goal of financial market expansion and innovation in the United Arab Emirates. The CEO of Velexa, Tamara Kostova, expressed her enthusiasm about the partnership and emphasized how it may revolutionize the financial services sector in the area. Through this agreement, Velexa’s proficiency in investing technology is combined with UnaFinancial’s vast experience in financial services.

The platform’s first phase of distribution will concentrate on offering investment tools and alternatives related to FX trading, ETFs, and US equities. This all-inclusive strategy provides a user-friendly experience for all investors, regardless of expertise level. Through an API interface architecture, Velexa will easily interact with UnaFinancial’s front-end application, facilitating quick access to and trading of a variety of asset classes, including derivatives, stocks, currency, bonds, and commodities for UnaFinancial’s clients.

In terms of innovation, market size, and development potential, the United Arab Emirates is regarded as the world’s preeminent fintech hub. The CEO of UnaFinancial, Natalia Ishchenko, stated that Velexa’s technology solutions are a perfect fit with their future vision and expressed pleasure in the company’s contribution to the local financial scene. This collaboration not only takes advantage of the UAE’s fintech potential but also shows how dedicated the area is to innovation.

In the WealthTech sector, the partnership between UnaFinancial and Velexa represents a critical turning point. Its goal is to give regular investors access to the world’s financial markets through an enhanced, feature-rich interface.

The collaboration between UnaFinancial and Velexa is expected to change the way people invest in the UAE. They are paving the path for a more accessible and user-friendly financial landscape by combining their skills and vision. As the UAE’s fintech potential grows, our collaboration promises to be at the cutting edge of innovation, providing retail investors with an innovative and comprehensive platform for all of their investing needs. Thanks to UnaFinancial and Velexa, the future of wealth technology in the UAE appears bright.

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Laiba Amir
Laiba Amir

Written by Laiba Amir

UAE news and diplomacy through the eyes of an expat living in Dubai for 15 years.

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