Abu Dhabi Tourism Targets Over 24 Million Visitors by End of 2023
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced ambitious new performance targets for Abu Dhabi’s tourism sector, including plans to attract over 24 million visitors to the emirate by the end of 2023. This marks the start of an exciting new chapter for the emirate’s tourism industry.
According to Saood Abdulaziz Al Hosani, the Undersecretary at DCT Abu Dhabi, this ambitious goal builds on the healthy growth of the past year. In 2022, Abu Dhabi’s tourism sector saw a surge in hotel occupancy rates and other key metrics, indicating that the sector’s revival is well underway. Visitors from around the world contributed to the improved domestic and international market performance, with the highest number of international visitors arriving from India, the Kingdom of Saudi Arabia, the United Kingdom, and the United States.
Abu Dhabi’s tourism success can be attributed to a range of year-round entertainment and sporting events, trade events, and roadshows. These events have increased destination awareness and consideration, making Abu Dhabi a top choice for global travelers. Additionally, the emirate has an integrated ecosystem of best-in-class services, infrastructure, and impactful marketing, enabling the delivery of memorable travel and business experiences throughout the year.
The power of partnerships has been instrumental in Abu Dhabi’s tourism success, and the Undersecretary notes that collaboration will be key to achieving the new targets. The tourism sector has demonstrated the collective power to thrive and continue to showcase the emirate’s tourism potential.
As the world emerges from the pandemic, the tourism industry is expected to grow rapidly, and Abu Dhabi is well-positioned to take advantage of this trend. With its diverse range of offerings, it is no wonder that Abu Dhabi continues to be a top destination for global travelers.
To learn more about Abu Dhabi’s tourism industry and the Department of Culture and Tourism – Abu Dhabi’s plans for the future, visit their website.
External link: https://www.dctabudhabi.ae/en/industry-insights/tourism-performance/targets-2023
